Doing Cancer Crowdfunding the Right Way

World over as well as for India crowdfunding serves as an alternative funding system that has rescued many families from crippling cancer treatment expenses. There are several online portals for crowd funding in India, such as Impact Guru, that enables you to use the power to technology to ask people to donate for your treatment costs. All you have to do is create a compelling campaign story, accompanied with audio-visuals, that can be directly aimed at potentials donors, such as cancer survivor networks, and others involved in philanthropy. Once your campaign is put out to the people, anyone who connects with your cause, will donate and help you fight the disease. However, with more people turning to crowdfunding, campaigners must find ways to give their campaign that edge. Here’s a few tips from us:

Pick a suitable crowdfunding platform

There are several crowdfunding platforms in India. You need to pick one that suits your requirement the most – that is, to pick a crowdfunding platform that has sufficient experience with medical fundraising, and more specifically cancer fundraisers. Impact Guru is one such platform that has hosted several cancer fundraisers for families in need of financial support.

Set a realistic target amount

Your target amount can be determined by adding the expected cost of hospital bills, treatment procedures, oncologist’s fees, medications, diagnostic tests, post-treatment/ postoperative care, transport, and accommodations.

Create a compelling campaign page

To create a truly compelling campaign, you must have a combination of an emotional campaign narrative, pictures, and videos to accompany it, proof of medical treatment from your hospital (to build the donor’s trust), and a persuasive appeal for funds.

Gather your supporters

In order to build a community of supporters, you must first turn to your inner circle – your friends and family. Once you have their support and the donations start pouring in, it’s time to reach out to others such ascancer survivors, cancer aid communities, and other such groups that would make for potential donors. The best way to reach out to people is through Facebook, Whatsapp, Email, and other social media portals. But don’t forget to engage in word of mouth communications as well.

Having shared some tips on cancer crowdfunding, it’s important to know that the benefits of cancer fundraising go well beyond helping individual sufferers overcome their medical expenses.

Potential cancer fundraising approaches to get you started

Cancer fundraising isn’t just limited to raising money to help out a sufferer with medical bills. If we were to adopt a macro approach for cancer fundraising, a comprehensive way to go about it would be to include:

  • Cancer treatment
  • Cancer awareness
  • Cancer research

If you’re new to the concept of fundraising through crowdfunding India platforms, this guide will help you raise funds successfully for yours or a loved one’s chemotherapy treatment.

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